Head of Marketing Activation

Full-time - Permanent - Sydney CBD

Date posted
10 April 2019
Applications close
1 May 2019
  • Market leading “profit for members” fund
  • Lead Marketing Activation at Rest
  • Strategic role

About Us:

As one of Australia’s largest superannuation funds, Rest plays a role in the futures of around one in six working Australians. Our people are committed to delivering real benefits for our customers and making a difference as their fund for life – from their first job to their last. As a profit-to-member fund, we put our members first.

At Rest we have a culture built around our values, customer focus, collaboration, courage, integrity and trust. We empower our people to make a difference to our customers and in their own life. We are proud to offer benefits including an open plan modern working environment, flexible working, health and wellbeing programs and tailored development plans to support you be the best you can be.

The Job:

A new role at Rest, the Head of Marketing Activation will lead the Member Activation team in the design and implementation of member experience campaigns and propositions. As part of the leadership team, you will report directly to the Group Executive and play a pivotal role in setting and initiating our strategic objectives within Member Engagement.

This is a senior role and ideally suited to someone who enjoys driving collaboration across business portfolios and who is passionate about the optimisation of data-driven, personalised communication programs.

Key responsibilities for the role include:

  • Member campaign management
  • Consistency of tone of voice and messaging to members
  • Promotions and advertising for members
  • Employer campaign delivery (with Head of Employer Channels & Marketing and the Head of Employer Strategy & Insights)
  • FUM acquisition and retention
  • Continuous improvement & project delivery activities
  • Product launches (with Product & Operations GM’s).

To be successful in this role you will be able to demonstrate:
  • Minimum of eight years’ experience in marketing and communications, and at least three years in leadership positions.
  • Expertise using marketing automation systems including the optimisation of data-driven, personalised communication programs.
  • Demonstrated experience in through-the-line marketing campaigns including integrated campaigns across personalised and broadcast media (digital and non-digital). 
  • Demonstrated experience in marketing planning and strategy.
  • Ability to partner effectively and efficiently with marketing and customer experience agencies. 
  • Ability to work with partners to optimise creative strategies and media plans
  • Advanced competence in budget planning and management.
  • Strong quantitative aptitude and background.
  • Advanced skills in collaboration and constructive cross-team leadership
  • Previous experience within Superannuation, Financial Services or other Highly regulated industry would be highly regarded
  • Experience managing vendor partners and key relationships with external agencies.

At Rest, we believe that everyone has the power to make a difference and we offer an inclusive and diverse environment that values the qualities and backgrounds that our people bring to the team. We encourage open and diverse thinking, collaboration, innovation and high performance.

What’s in it for you:

Apart from the opportunity to genuinely make a difference in people’s lives, a competitive salary and flexibility around working days and hours is on offer, along with a genuine career opportunity working with passionate, collaborative, intelligent high-achievers in a company that values the personal qualities and background of each person in the team.

How to apply:

If this sounds like you, learn more about your next opportunity at Rest to create happier tomorrows for our customers and in your own life at http://www.rest.com.au/about-rest/careers

Please note only people with the right to work permanently in Australia will be considered. 

To apply, please email your CV and cover letter addressing the points above to careers@rest.com.au

Applications close 1st May 2019.

To apply, click on the “Apply Now” button, fill in the form, attach your CV and cover letter addressing the points above. We look forward to hearing from you.

This website is provided by Retail Employees Superannuation Pty Limited ABN 39 001 987 739, AFSL 24 0003, trustee of Retail Employees Superannuation Trust ABN 62 653 671 394, of which Rest Super, Rest Corporate, Rest Pension and Acumen are part. It contains general advice that has been prepared without taking account of your objectives, financial situation or needs. Before acting on the information or deciding whether to acquire or hold a product, consider its appropriateness and the relevant Product Disclosure Statement (PDS), which is available on this website.

Rest Advice is provided by Rest Advisers as authorised representatives of Link Advice Pty Ltd ABN 36 105 811 836 AFSL 258145

Awards and ratings are only one factor to consider when deciding how to invest your super. Further information regarding these awards can be found at Rest.com.au/about-Rest/awards. Past performance is not an indicator of future performance. SuperRatings Pty Limited does not issue, sell, guarantee or underwrite this product. Go to www.superratings.com.au for details of its ratings criteria. For further information about the methodology used by Chant West, see www.chantwest.com.au