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Andrew Ford
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Andrew Ford

Interim Chief Member Officer

Andrew is responsible for Rest’s member experience across all channels, including the fund’s approach to education and advice, member engagement and employer connections.

Andrew leads Rest’s brand, marketing and member communications, employer servicing, business development, product and digital functions.

Andrew joined Rest in 2021 as General Manager of Brand and Marketing with an expanded remit for Member Experience in 2023. He has extensive experience in financial services with a focus on member experience, brand and communications in superannuation, insurance, advice and banking.

Before working at Rest, he held senior roles at AMP and AXA/ipac after running his own consultancy business for seven years. Andrew holds a Bachelor of Economics (with majors in Accounting and Economics) from The University of Sydney.