Simone Van Veen

Simone Van Veen

Chief Member Officer

Simone joined Rest in August 2025 and brings over 25 years of financial services experience to her role as Rest's Chief Member Officer.

Simone is responsible for Rest's member experience across all channels, including the fund's products and services, education and advice, member engagement, digital experience and employer connections.

Before joining Rest, Simone was Chief Member Officer at Bank First. Prior to this she spent 15 years at National Australia Bank, including as Executive, Consumer Everyday Banking Experience.

Simone is a highly experienced member-focused financial services leader known for her genuine care for people. She is passionate about delivering seamless high-impact experiences - paired with the right advice, tools and products - to help members build financial confidence and support retirement futures.

She has a Bachelor of Arts (Psychology) and a Master of Business Administration.