Super might feel like something to think about later, but the choices you make today can play a big role in shaping your future.
That’s the message behind the new national ‘Look after your super’ education campaign from the Super Members Council (SMC), supported by Rest.
The campaign, which launched in March 2026 and runs over coming months, encourages Australians – especially younger members, to take simple steps now to better understand and care for their super so it can deliver more for them over time.
Why super deserves the spotlight
For many, super will be one of the biggest financial assets they’ll ever have. Yet it’s often one of the least understood, particularly for younger people who may feel retirement is still a long way off.
New research from the SMC shows almost half of Australians don’t feel confident about the basics of super.
But understanding how super works can make a real difference.
When people feel informed, they’re far more likely to take small actions that can strengthen their retirement savings - like checking their account, understanding fees, or making extra contributions where they can.
In fact recent research from SMC shows people who understand their super become up to six times more likely to take simple actions that strengthen their own retirement.
The Golden Super Goose: making super make sense
To help bring super and these important messages to life, the campaign encourages super members to think about super as a Golden Goose.
Look after it, protect it and pay attention to it, and it will look after you in your postwork years.
This idea also helps explain one of the most powerful parts of super: compound investment returns.
Over the course of a working life, investment earnings can account for up to three quarters of a member’s final super balance*, showing just how important the long-term growth of super can be.
Helping you take simple, confident steps
The campaign directs super members to lookafteryoursuper.com. This is the campaign’s education hub where members can get clear, plain English answers to common questions about super.
From fees and investment earnings to the impact of starting early, the site is designed to make super easier to understand and engage with.
Rest is proud to be part of the SMC and back the initiative which aligns with our focus on making super simple for our members.
To learn more and meet the Golden Super Goose and ask it your questions visit lookafteryoursuper.com today.
Please note: Information provided is factual or educational; it is not intended to influence decisions about financial products. Consider your personal situation. *Estimate only, explained at lookafteryoursuper.com.