Why diversification can work
Investing is a lot more fun and rewarding if you can avoid losing money too often. But we know assets decline in value sometimes.
By combining different assets, we can build a portfolio of investments where the negative performance of some assets might be offset by the positive performance of other assets. Put simply, diversification aims to soften the blows and smooth out the kinks.
For example, if you invest in company X and that company goes through some challenging times, the impact on your overall investment portfolio will be less where you have invested in several different assets compared to if you had invested all of your portfolio in just company X.
If we’re looking to reduce risk as much as possible, spreading your portfolio across a range of assets that behave differently should help you capture the greatest diversification benefit, by aiming to:
- reduce risk;
- decrease volatility; and
- smooth returns.
Conversely, investing in assets that behave very similarly will provide limited diversification benefit.