Marketing Automation Specialist

Full time - Sydney CBD

Date posted
19 September 2020
Applications close
14 February 2020
  • Develop your career with a leading industry fund in period of growth
  • Work with an engaged and highly motivated team
  • 5 mins from Wynyard
Want to work where your experience is regarded, and your contribution valued?  And have ongoing learning opportunities and flexibility?

About Us:

As one of Australia’s largest profit-to member superannuation funds, our mission is to help our members achieve their personal best retirement outcomes. We work with 176 thousand employers and have over two million members playing a role in the futures of around one in six working Australians.

Our team at Rest enjoy a positive culture built around our core values “The Rest Effect”. We seek excellence in everything we do, are dynamic and innovative in the way we work, are always accountable, we are champions of our members and we succeed together.

We value and support our team members by offering a great range of benefits, including but not limited to; flexible work environment, an open plan and modern office, free fruit, health and wellbeing programs and tailored development plans to support you to achieve your personal best career outcome with us.

About the Job:

As a key member of the wider Member Engagement Team you will apply marketing principles to build targeted email, SMS, App and event campaigns to drive customer engagement and growth objectives. This role will build and execute marketing automation programs in Marketo, working alongside campaign managers to utilise data and analytics to inform segmentation, new journeys and optimise existing journeys.

Key responsibilities for the role include:

  • Collaborate with the Member Marketing, Employer Marketing teams, and any other internal stakeholders, to develop campaigns that are targeted, relevant, and on brand.
  • Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations.
  • Update campaign and email templates for continued optimisation and/or changing business requirements.
  • Work closely with marketing teams and external agency partners to develop best practice email comms and to develop lifecycle mapping and triggers.
  • Establish automated campaigns across a range of direct channels including email, push, SMS and in-app messaging.
  • Assist the marketing teams with designing and coding emails, landing pages and web content to be in-line with best practices and with analysis on the performance of campaigns – providing recommendations for future enhancements.
  • Collaborate closely with cross-functional teams such as web, corporate comms, paid media and employer to enhance lifecycle journeys.
  • Ensure accurate synchronisation between Marketo and other Rest systems to maintain data integrity.

About You:

Highly motivated with a drive to develop your skills and career. You thrive on being part of a wider team, collaborative, detail orientated with a natural curiosity to analyse and problem solve. You confidently communicate with a broad range of stakeholders and colleagues.

Desired experience, understanding or credentials including:
  • 1-2 years in a similar position.
  • Tertiary qualification in marketing & communications or other relevant industry
  • Proficient with Marketo (or other marketing automation solution i.e. Hubspot, Pardot, Eloqua, Adobe Marketing Cloud).
  • Experience with cross-channel campaign management (email, SMS, App and events), segmentation, and data analysis.
  • Basic HTML/CSS knowledge.
  • Solid documentation and organisational skills.
  • Strong analysis and problem-solving skills.
  • Experience with web analytics and marketing tools or services.

At Rest we believe that everyone has the power to make a difference and we offer an inclusive and diverse environment that values the qualities and backgrounds that our people bring to the team. We encourage open and diverse thinking, collaboration, innovation and high performance.

How to apply:

If this sounds like you, apply now by submitting your resume and an optional covering letter summarising your experience and outlining why you are interested in the role or email

Visit our website to learn more about your next opportunity at Rest to create happier tomorrows for our customers and in your own life at

Please note only people with the right to work permanently in Australia will be considered. 

To apply, click on the “Apply Now” button, fill in the form, attach your CV and cover letter addressing the points above. We look forward to hearing from you.