Rest Industry Super rebrands as Rest as it accelerates advances to its customer experience

Rest Industry Super, one of Australia’s largest superannuation funds with nearly 2 million members, will from today be known as Rest, with the launch of a new brand that reflects the smart, new ways the fund is connecting and communicating with customers.

This major brand repositioning is the first undertaken since Rest was founded for members in 1988, and reflects the fund’s transformation, strategic direction and strong customer focus.

A new logo and visual identity support the change, which reflects Rest’s significant investment in customer experience technology, services and offerings that benefit members and employers.

Rest Interim Chief Executive Officer, Andrew Howard, said that the new brand was about the fund’s evolution and response to customer expectations and needs.

"We’ve listened to our customers and are continuing to refine our offering to meet the increased demand for brand experiences that are real, convenient and connected.

“Our members have asked for a super fund that helps make it easier for them to connect with us and to keep their super in good shape. Rest’s new brand reflects the evolution in how we interact across a multitude of channels. These include our new and enhanced digital options like the Live Chat function on our website, interactive online member statements, and the Rest app with an industry leading in-app messenger.

“As of April, members and employers can expect to see a fresh, new logo and look that represents Rest’s transformation.

“We’re excited to develop and implement innovative and intuitive tools to communicate with members as we enter this next phase of our journey. Members and employers can be assured of our commitment to keep them informed at every step of the way.

“Putting our members first, every day, in everything we do is at the core of our customer experience strategy,” said Mr. Howard.

Rest’s innovative approach to engaging with young members has been previously recognised by the industry, with Rest winning the Rainmaker SelectingSuper Innovation Award for Millennial Superannuation at the Rainmaker SelectingSuper Awards in 2017.

“Rest is founded on a commitment to offer our members low fees and competitive long-term performance. A strong brand helps ensure we retain and attract members and provide them with the tools and advice to work together towards tomorrow,” said Mr. Howard.

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For further information, please contact:
Jessie Davis
Sefiani Communications
t: (02) 8920 0700 m: 0431 516 838
Pauline Hayes
Corporate Communications Manager
t: (02) 9086 6348 m: 0458 815 252
About Rest

Rest is one of Australia’s largest super funds by membership with $50 billion in funds under management as at 31 December 2017 and around 2 million members. Rest was awarded Best Fund Innovation 2017 at the Chant West 2017 Super Funds Awards and also recently won the Rainmaker SelectingSuper Innovation Award 2017 for Millennial Superannuation *.

*Ratings or awards are only one factor that you should consider when deciding how to invest your super. For more information about our awards, visit  For further information about the methodology used by Chant West, see

This information doesn’t take into account your circumstances. So, before acting on it, you should consider whether it is appropriate for you.  Before making a decision about your super, please read the relevant Product Disclosure Statement (PDS) available at or call 1300 300 778.  This information is provided by the issuer, Retail Employees Superannuation Pty Limited, ABN 39 001 987 739 as trustee of Rest (Retail Employees Superannuation Trust ABN 62 653 671 394).