Brand Strategy Insights Manager

Full-Time - Sydney - CBD

Date posted
31 May 2019
Applications close
21 June 2019

Brand Strategy Insights Manager

  • Manage our Brand Strategy
  • Leading “profit for members fund”
  • Fun and flexible working environment

About Us

As one of Australia’s largest superannuation funds, Rest plays a role in the futures of around one in six working Australians. Our people are committed to delivering real benefits for our customers and making a difference as their fund for life – from their first job to their last. As a profit-to-member fund, we put our members first.

At Rest we have a culture built around our values, customer focus, collaboration, courage, integrity and trust. We empower our people to make a difference to our customers and in their own life. We are proud to offer benefits including an open plan modern working environment, flexible working, health and wellbeing programs and tailored development plans to support you be the best you can be.

About the Job

Based in our Member Engagement Group, your role as the Brand Strategy and Insights Manager will lead the Brand Strategy team in the definition of the enterprise brand strategy, lifetime value and brand experience.  A highly collaborative role, you will have an enterprise approach leveraging expertise and input from across the Rest teams and our key suppliers to develop leading end-to-end member solutions.

This is an ideal opportunity for a brand advocate to work in a highly strategic position, bringing our brand to life.

Key responsibilities include:

  • Design, develop, maintain and review effectiveness of Rest’s brand strategy across all enterprise channels
  • Develop and design research strategy and approach to deliver extensive insights for the enterprise
  • Initiate and manage research including survey design and analysis through quantitative and qualitative research methodologies and draw insights to develop more effective brand, member and employer activities
  • Collaboration with the Member Engagement team to design, develop, maintain and review effectiveness the brand omni-channel marketing and experience strategy
  • Design and develop the brand measures of success, ensuring ongoing delivery to goals
  • Work collaboratively with the Strategy, Planning & Governance team to align the brand strategy with corporate goals
  • Analysing customer reporting (including NPS, CSAT, campaign reporting, internal and external research insights and business reporting) to gain valuable insights for strategic and tactical decision making
  • Contribute to the design and development of Rest’s member segment strategies and employer strategies to drive Rest’s strategic goals;
  • Drive FUM acquisition and retention goals

About You:

  • Tertiary qualifications in social sciences, marketing, market research or a similar discipline or equivalent experience
  • Human Centred design or Six Sigma certification is highly regarded
  • Extensive experience in leading customer service and brand functions,
  • Experience within financial services or other highly regulated industries would be highly regarded
  • Experience in integrated marketing, particularly end-to-end development and execution of large programs
  • Proven research skills and the ability to convert customer insights into communication strategies
  • Experience managing vendor partners and key relationships with external agencies
  • Demonstrated understanding of human centred design including design thinking and journey mapping

At Rest we believe that everyone has the power to make a difference and we offer an inclusive and diverse environment that values the qualities and backgrounds that our people bring to the team. We encourage open and diverse thinking, collaboration, innovation and high performance.

If this sounds like you, apply now by submitting your resume and a covering letter summarising your experience and outlining why you are interested in the role.

Visit our website to learn more about your next opportunity at Rest to create happier tomorrows for our customers and in your own life at

Please note only people with the right to work permanently in Australia will be considered. 

To apply, click on the “Apply Now” button, fill in the form, attach your CV and cover letter addressing the points above. We look forward to hearing from you.

This website is provided by Retail Employees Superannuation Pty Limited ABN 39 001 987 739, AFSL 24 0003, trustee of Retail Employees Superannuation Trust ABN 62 653 671 394, of which Rest Super, Rest Corporate, Rest Pension and Acumen are part. It contains general advice that has been prepared without taking account of your objectives, financial situation or needs. Before acting on the information or deciding whether to acquire or hold a product, consider its appropriateness and the relevant Product Disclosure Statement (PDS), which is available on this website.

Rest Advice is provided by Rest Advisers as authorised representatives of Link Advice Pty Ltd ABN 36 105 811 836 AFSL 258145

Awards and ratings are only one factor to consider when deciding how to invest your super. Further information regarding these awards can be found at Past performance is not an indicator of future performance. SuperRatings Pty Limited does not issue, sell, guarantee or underwrite this product. Go to for details of its ratings criteria. For further information about the methodology used by Chant West, see