Marketing Manager - Lifecycle

Full-time - Sydney

Date posted
7 July 2022
Applications close
6 June 2022
  • CRM, 1:1, direct marketing, digital specialist and data driven insights
  • Award winning Profit to Members fund – Employer of Choice!
  • Collaborative team, flexible work options and career opportunities
Exciting opportunity for an experienced Lifecycle Marketing Manager to join a highly collaborative team within this employer of choice!
About Us

As one of Australia’s largest profit-to member superannuation funds, our mission is to help our members achieve their personal best retirement outcomes. Rest supports over 129,000 contributing employers, around 1.8 million members and has more than $60 billion of funds under management.


Our team at Rest enjoy a positive culture built around our core values “The Rest Effect”. We seek excellence in everything we do, are dynamic and innovative in the way we work, are always accountable, we are champions of our members, and we succeed together.

About the Job

As the Marketing Manager, you will be responsible for designing and implementing insight-led one-to-one communications/campaigns, member experiences programs to help members, and drive positive member outcomes. 
You will take a multi-channel approach across campaigns, ensuring members are reached in the most suitable channel, with the most relevant and timely messages.

Key responsibilities include:
  • Develop and deliver highly targeted one-to-one data-driven communications and campaigns
  • Design campaigns to drive positive CSAT, NPS, Retention, and other relevant member outcomes or actions.
  • Develop marketing strategies, comms plans and member journeys, designed to improve engagement, drive key messages and desired member outcomes.
  • Work closely with internal stakeholders and agency partners to achieve the desired member and business outcomes. 
  • Apply insights, data, and relevant expertise in briefs.  Deliver creative outcomes with a focus on excellence and effectiveness. 
  • Manage project timelines and agreed budgets, including those of agency partners.
  • ensure excellence in campaign implementation using evaluation, reporting & ongoing optimisation.
  • Act as a brand guardian ensuring consistency of brand, tone of voice and member messaging across all member touchpoints.

About You:

Ideally, you have strong communication and interpersonal skills, with an ability to build strong working relationships.  You will be highly analytical, and a data-driven marketer who is always looking to optimise success and deliver best member and business outcomes.
  • Tertiary qualified in Marketing or similar discipline, or equivalent experience.
  • Min 5yrs experience in a data-driven marketing role within financial services or a highly regulated industry
  • Experience in one-to-one marketing, specifically CRM, direct marketing and digital.
  • Solid end-to-end marketing campaign management experience and a proven track record of results.
  • Excellent grasp of Customer Experience principles and lifecycle marketing.
  • Strong brief writing skills, specifically geared towards an insight-driven approach.
  • Strong skills in creative evaluation, providing feedback on creative to internal and external partners
  • Experience using market research and experimental testing (e.g. A/B testing) to evaluate creative and copy.
  • Experience in managing marketing effectiveness through campaigns metrics, developing and delivering against KPIs.
  • Experienced stakeholder management, ability to influence and collaborate at all levels.
  • Experience in project management, reporting, budget performance and strict timeline management.
  • Strong oral and written communication skills with an ability to present to large groups in a clear and motivational manner.
  • Good understanding of research with skills to interpret data findings and implement insights.
At Rest we believe that everyone has the power to make a difference and we offer an inclusive and diverse environment that values the qualities and backgrounds that our people bring to the team. We encourage open and diverse thinking, collaboration, innovation and high performance.

We value and support our team members by offering a great range of benefits, including but not limited to;
  • hybrid working environment
  • health and wellbeing programs
  • purchase leave scheme and gender neutral 16 weeks paid parental leave
  • Free salary continuance insurance
  • Study Assistance

If this sounds like you, apply now by submitting your resume and an optional covering letter summarising your experience and outlining why you are interested in the role or email

To learn more about your next opportunity at Rest visit

Please note only people with the right to work in Australia will be considered.
To apply, click on the “Apply Now” button, fill in the form, attach your CV and cover letter addressing the points above. We look forward to hearing from you.