Super as mobile as you: Rest launches new app with innovative in-app messaging service

Thursday, 7 December 2017

Rest unveils industry-first technology for members via the Rest App

Rest Industry Super is enhancing the user experience of its around two million members’ through the launch of the Rest App that will improve the ‘first touch’ joining customer experience for its members with live, in-app messaging.

Rest Industry Super Chief Operating Officer Andrew Howard said the app, in conjunction with Rest’s existing service offering and competitive returns, sets a new benchmark for service in the superannuation industry.

“Delivering competitive investment performance and great customer service are what we do, and we’re constantly striving to improve the way we support and communicate with our members,” said Mr Howard.

“Technology enables us to connect, engage and better serve our members. With more than half of our members under the age of 30, and three-quarters under 40, providing a 24/7 user experience is key to helping members take ownership of their superannuation.

“Despite the significant role superannuation plays in shaping our future, unfortunately for many Australians, especially younger generations, super is often out of sight, out of mind.

“By providing enhanced visibility of our members’ accounts and offering greater access to rewards and incentives via our app, our members are empowered to play a more active role in planning for their future,” Mr Howard said.

The app enables Rest members to access key functionality and information about their super and informs users about rewards for taking positive actions towards their superannuation, utilising technology from LivePerson to power an industry-first real time messaging function.

Andrew Cannington, Vice President of LivePerson, said Rest continues to be at the forefront of digitally-led customer experience in the Australian superannuation sector.
“Working with such a forward-thinking super fund has been an incredible experience – we’re thrilled that our technology is helping super fund members access the support they need to manage and invest in their retirement,” said Mr Cannington.
“By leveraging messaging, and adding bots in a conversational business interface on top of it, brands can enhance the overall customer experience,” added Mr Cannington.
The launch of the app follows the release of another superannuation industry first ‘Roger’ – Rest’s online virtual customer service specialist which provides more personalised support to Rest members.
Rest's innovative approach to engaging with young members was recognised at the recent Rainmaker SelectingSuper Awards 2017 with Rest winning the Rainmaker SelectingSuper Innovation Award for Millennial Superannuation.

For further information, please contact:

Shane Allison
Sefiani Communications
t: (02) 8920 0700 m: 0420 219 963
Pauline Hayes
Corporate Communications Manager
t: (02) 9086 6348 m: 0458 815 252

About Rest Industry Super

Rest is one of Australia’s largest super funds by membership with over $45 billion in funds under management as at 30 June 2017 and around 2 million members. Rest was recently awarded Rainmaker SelectingSuper Innovation award for Millennial Superannuation 2017 for its innovative approach to engaging with young members and the Chant West Innovation Best Fund 2017. *
# Surveyed monthly with similar options over rolling 10-year period. Awards are only one factor that you should consider when deciding how to invest your super. Further information regarding these awards can be found at SuperRatings does not issue, sell, guarantee or underwrite this product, Go to,ay for details of its ratings criteria. Past performance may not be repeated. For further information about the methodology used by Chant West, see Product issued by Rest. Go online for a PDS to consider before deciding.
As we have not taken into account your circumstances, please consider whether this information meets your needs. Go online for a PDS to consider before deciding. This information is provided by Retail Employees Superannuation Pty Limited, ABN 39 001 987 739 as trustee of Rest (Retail Employees Superannuation Trust ABN 62 653 671 394).

About the Rest App

Available for both iOS and Android devices, the app is a one-stop shop customer service channel for Rest members to access information on their account and receive answers to their enquiries. Key features include:
  •  [24/7] in-app live messenger
  • Ability to check account balance, view account information including your insurance details, investment options and access your statements  
  • Ability to view and update contact details and add a Tax File number (if not already provided)
  • View and update your beneficiaries
  • View BPAY® details to make additional contributions
  • Retirement calculator
About LivePerson
LivePerson, Inc. is a leading provider of cloud-based mobile and online business messaging solutions, enabling a meaningful connection between brands and consumers. LiveEngage, the Company's enterprise-class platform, empowers consumers to stop wasting time on hold with 1-800 numbers, and instead message their favourite brands, just as they do with friends and family.
® Registered to BPAY Pty Ltd ABN 69 079 137 518